Top 10 Reasons Why Decorators Fail

Mark Venit, president, Apparel Graphics Institute and chairman of Shopworks, has been consulting in the decorated apparel industry for more than 30 years. He offers these reasons why companies fail.

1. A poor marketing plan
2. Failure to identify human resources
3. Failure to identify competitors
4. Unrealistic advertising expenditures
5. Unrealistic salaries
6. Unrealistic sales forecasts
7. Unrealistic forecast of equipment needs
8. Lack of sufficient operating capital
9. Overestimated profitability
10. Unrealistic estimate how long payback will take.